The best case for storytelling I've seen in a long time.

Posted on by Laura Hamlyn

This is a brilliant speech from Kevin Spacey about the value of corporate storytelling. Some quotes:

We wanted to start to tell a story that would take a long time to tell. We were creating a sophisticated, multi-layered story with complex characters that would reveal themselves over time.

The audience wants the control. They want the freedom. I can't tell you how many people have stopped me on the street and said, "Thanks, you sucked three days out of my life."
It's just story. And the audience has spoken. They want stories. They are dying for them. They are rooting for us to give them the right thing. ... All we have to do is give it to them.
I hate television. I hate it as much as peanuts. But I just can't stop eating peanuts. - Orson Welles