What I'm reading about content strategy this month
How many marketers use messaging documents to help support the concept of write once, publish everywhere? I've been thinking about content strategy and finding ways to make the most of the efforts of product marketing, strategy and content marketing. A messaging document is one of the best ways to create consistency and amplify our voice across all channels. Here are some articles I'm reading to help me think this through:
Positioning vs. messaging: How to get there from here
Everyone has an opinion, but I'm looking for the things that each of these articles have in common. They'll be the items that work the hardest toward creating an effective messaging document.